Delta’s Latest Campaign Celebrates Olympic Aspirations with Team USA
Delta is embracing the spirit of Olympic achievement in its newest campaign, showcasing the journeys of some of the world’s top athletes. Through its “Keep Climbing” mantra, the airline emphasizes the relentless drive and unwavering spirit shared between Delta employees and Team USA.
This campaign builds on Delta’s ongoing partnership with Team USA, focusing on the epic journeys and dedication required to reach Olympic and Paralympic greatness. It highlights how the path to success is filled with moments of joy, challenges, and unexpected experiences.
The campaign features five dynamic ads that explore various critical moments of the Games through non-linear storytelling. Delta’s message is clear: the journey to success is not a straight path but one filled with perseverance and ambition.
Delta’s Chief Marketing Officer, Alicia Tillman, stated, “As the official airline of Team USA, Delta’s goal is to connect these athletes with their gold-medal dreams and support them every step of the way on their journey to the Olympic and Paralympic Games.” She added that the campaign not only focuses on the final destination but also on the unique paths each athlete has taken.
The five unique ads highlight the rigorous preparation, dedication, and perseverance required to achieve greatness, each framed through Delta’s tagline. Featuring athletes like Gabby Thomas, Sara Hughes, Kelly Cheng, and many others, the campaign illustrates their individual paths to Paris 2024.
Earlier this summer, Delta introduced a custom Airbus A350 Team USA aircraft livery in Toulouse, France, symbolizing its dedication to celebrating and connecting athletes with their dreams. This campaign underscores the shared values of excellence and cultural connection that define Delta’s partnership with Team USA.
To learn more exciting news around the globe, visit ToTravell. Furthermore, if you’re looking for the best locations to visit this year, then check out our Top Destinations and Outdoor Adventure Travel.
